The Greater Manchester Way

The Greater Manchester Way campaign is currently postponed

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We are currently working to manage our plans given the current situation with COVID 19 and we will update as soon as we can.

**POSTPONED INDEFINITELY** Our new campaign—The Greater Manchester Way—is all about inspiring people to consider walking in their everyday lives.

It’s about making people connect with the idea that walking has a lot more to offer, and showing them the multitude of benefits that walking can bring. By showing the real reasons people walk, and what they get from it, we want to help people to make more active choices.

The Greater Manchester Way embodies a pioneering spirit. There are so many different ways to walk in Greater Manchester, but we want everyone to find their own way, and see where it can take them.

With an initial burst of activity in spring 2020, our campaign will be bringing stories, poetry and colour to the streets of Greater Manchester. Some things to look out for:


We’re bringing real people’s walking stories to life. Watch out for their stories on posters and billboards near you. You might even spot them walking by!


Our Greater Manchester Way film will be showing on ITV On Demand—as well as YouTube and social media—all summer. See if you can spot any of your favourite walking spots! We’re also bringing walking stories to life with some short films, something else to look out for.


As well as TV, you can hear our Greater Manchester Way radio spot throughout the summer, playing on stations across Greater Manchester including Hits Radio, Wish FM, Tower FM and Revolution 96.


We’ll be banging the drum on social media with a full calendar of posts. Whatever your favourite channel, keep updated on all the latest walking activity by following us!

GM Way Twitter image

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GM Way Facebook image

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