Helping others to walk

GM Daily Mile Toolkit: Groups, Organisations and Service Providers in the Community

GM Walking logo and The Daily Mile Fit for Life logo

1 of 3

GM Daily Mile Toolkit: Groups, Organisations and Service Providers in the Community

Are you looking to organise a walking group? Do you want to promote the benefits of a GM Daily Mile to your group members or service users? Step into this toolkit.

It is packed with information, tips and guidance to help you plan and deliver a positive GM Daily Mile walking experience and help you to promote the benefits of a GM Daily Mile to your users.

1. Developing a Group GM Daily Mile Walk

You may be looking to:

  • Set up a walking group to be led by you or a colleague
  • Set up a walking opportunity to be self-managed by the walkers
  • Promote the benefits of walking to group members/service users
  • Support others to establish a GM Daily Mile walk for your users

The GM Walking  7 Steps to Success Guide  will help you to achieve your vision. It includes further information, tips and useful links on the following 7 steps;  

  1. Setting aims, outcomes & targets-helping you to focus your energies on the right things.
  2. Consulting with others-finding out what your target audience want, when and how.
  3. Sharing the health & wellbeing benefits– supporting others to recognise the benefits of walking. (also see  Section 2 Sharing the Health & Wellbeing Benefits of Walking)
  4. Planning-identifying routes, terrain, points of interest and calculating distances to suit your walkers.
  5. Promoting- raising awareness in creative ways to extend your reach (also see Section 3 Promoting a GM Daily Mile & Engaging others)
  6. Goal Setting & Challenges- motivating walkers through goal setting and challenges (team/individual)
  7. Sustaining– helping walkers maintain their new walking habits (also see Section 4 Staying Motivated)

There are many free Apps and websites to help you  Working Out a Mile  or help you to Planning a Walking Route  if you are looking for support or inspiration. These downloads include the direct links you will need.  The Go Jauntly app has some walks specific to Greater Manchester- check it out here.

If necessary refer to your organisation’s Health & Safety Policy

Working out how far a mile is or how far you have walked isn’t always easy. Why not try the following ideas to help you;

  • At a steady pace a mile is about 20 minutes walking. Time yourself walking
  • Using free technology on your phone/tablet can help you to help count your steps. A mile is about 2,000 steps. Check out the download suggestions above.
  • Decide how long you want to walk for, set a timer on your phone for half that time. When the alarm rings, turn around and walk back to the start.
  • Build up to walking 10 minutes there and 10 minutes back. This will be roughly a mile.
Download and explore the links here

2. Sharing the Health & Wellbeing Benefits of Walking

One way to encourage walking is to share the positive outcomes of walking a GM Daily Mile. Remember it only takes about 20 minutes to walk a mile or is about 2,000 steps, walking supports physical, emotional & mental wellbeing too.

Walking supports each of the Five Ways to Wellbeing, developed by the New Economics Foundation (2008) and used by many local, regional and nationals community & health organisations across the UK.

The five evidenced-based actions are designed to improve personal wellbeing, these are;

  • Connect- building connections with others can support and enrich you every day.
  • Keep Learning- learning something or visiting somewhere new can increase your confidence and your self-esteem. 
  • Be Active- moving  helps to release feel good hormones which support your overall wellbeing.
  • Give-giving time or words to others is proven to support wellbeing.  
  • Take Notice- enjoying the moment, being aware of the here and now and noticing the world around you can help you appreciate what matters. 

Let’s see how walking can can support each of these.

How a GM Daily Mile supports The Five Ways to Wellbeing

At a Glance- A GM Daily Mile can help;

Click here for the 'At A Glance' poster

3. Promoting a GM Daily Mile & Engaging Others

The best ways to promote a GM Daily Mile Walk will vary from group to group. A combination of promotional methods works well, we have developed some tools to help you.

Getting the messaging right

  • Make sure the message resonates with the target audience. i.e. ‘Walk more drive less’ ‘It’s only 20 minutes’ ‘2000 steps- that’s it!’
  • Create a message that speaks to the needs and interests of the target group.
  • Messaging should be focused on the target group and how a GM Daily Mile will benefit them. If a cup of tea/coffee is important at the end of a walk- use that message. If consultation shows people want to meet and mix with others, share that message. For example ‘Walk. Chat. Drink tea’  or ‘Let’s walk & talk’
  • Remember, less is more when it comes to messaging.
  • You have approximately three seconds to capture an audience’s attention, keep messages interesting and snappy.
  • Create a name for the walking group such as; The GM Daily Milers or The It only takes 20 Club. Be imaginative or include this in the initial consultation to generate ideas from the target group.
  • Using hashtags# can work really well, For example #walk #cuppa or #walkandchat #GMDailyMile but always be mindful or your target group, not everyone knows what a # is!

GM Daily Mile poster (editable)

Customise this poster template to display in shops, doctors or local venues-using a variety of places will increase your reach.

You could laminate these for outdoor use or for use with whiteboard pens, to wipe clean and update. This saves on paper/printing too.

Space is provided for you to add your organisation’s logo too.

Click here for your editable poster

Choosing the sweet spots to reach your target group. 

  • Customise the poster and flyer templates to display in shops, doctors or local venues-using a variety of places will increase your reach. (There is space for your logo to be added to these downloads too if you wish.)
  • Distribute the flyers where they will be seen & picked up.
  • Use the downloadable noticeboard headers  and Hashtags downloads to create an eye catching GM Daily Mile zone on your community noticeboards.
  • Use the At a Glance Poster and Five Ways to Wellbeing Poster to share the ‘Why Walk?’ messages.
  • Write a press release to local newspapers or share on local radio.
  • Share plans via Facebook, Twitter or group WhatsApp where appropriate.
  • Leave voice messages to targeted members.
  • Decide how you will launch the walking group/opportunity.

GM Daily Mile Flyers

Download here, print and edit

4. Staying Motivated

The GM Walking  Staying Motivated Guide will help to motivate walkers and provides tips & ideas about the following;

5. Learning Through Walking

Walking provides a great opportunity to learn, see new things, visit new places and explore.

  • Walking even a mile can open our eyes to new places, new experiences and new people.
  • The same walk in  the opposite direction can look and feel very different.
  • Guided walks can be used to visit particular points of interest. Even familiar places can be seen differently when explored by foot so don’t discount local walks from your planning.
  • Walks can be themed, with routes specially chosen for their location, such as urban, parks, fields, and town.
  • Walkers can learn from each other with increased social interaction opportunities.
  • Walking can also help us to learn about ourselves, our bodies and our minds.
  • If walking with others who might enjoy some activities along the way, try the GM Daily Mile activity sheets to help to explore and learn from the environment. There are activities for all ages, stages and abilities, big groups, small groups, families & individuals.

Download these engaging activity sheets:

Use the I Can See It Bingo sheet and see how many of the treasures you can spot on your walk.

Tick them off as you see them. Aim for a complete line, column or a full house of ticks. Maybe compete against another person, group or family.

Check out all the other activities to meet your groups needs. (See above for links)

Download the 'I Can See It' Bingo sheet here

The GM Daily Mile Scavenger Hunt encourages discovery and exploration on your walk.

Fun for all ages and abilities.

Remember there are other activities in this toolkit- there’s something for everyone. (See above for links)

Download the 'Scavenger Hunt' sheet here

6. Celebrating Progress & Success

Remember to celebrate progress and success. Celebrating winners of challenges can be great but also consider celebrating progress too, such as consistency of walkers, new walkers or those who recruit new walkers. But only if they want the recognition!

  • Encourage walkers to reward themselves and each other with something positive & healthy when they reach their goals.
  • Take time out to phone a friend for a chat, buy a magazine to read, sit outdoors and enjoy the sounds. Small gifts of time to themselves and others can be very fulfilling.
  • Have a ‘Walker of the Week/Month’
  • Provide a GM Daily Mile Certificate to group members or if promoting a GM Daily Mile share the link for them to download their own. 

Be proud, celebrate and continue your good work.


Be proud, celebrate and continue your good work

Click here for the certificate

Share this Resource